Elon Musk is ready to launch Grok 4: the official presentation of the new artificial intelligence live in streaming.
- Graziano Stefanelli
- Jul 8
- 4 min read

xAI, the artificial intelligence company founded by Elon Musk, is preparing to capture global attention with the official launch of Grok 4—an event to be streamed live on the X platform and followed by media, developers, and innovation enthusiasts.
The transparency of the streaming event and the involvement of the global community demonstrate xAI’s ambition to position itself among the main players driving the evolution of artificial intelligence, offering both a media and technological spectacle of strong impact.
Grok 4 Official Launch Event Will Be Live-Streamed Worldwide on July 9 at 8:00 PM Pacific Time.
The highly anticipated unveiling of Grok 4 by xAI will take place as a live-streamed event on the X platform, giving audiences around the world the opportunity to follow the announcement in real time. The official presentation is set for July 9 at 8:00 PM Pacific Time, and viewers can access the stream via the official xAI profile on X. During the event, Elon Musk and his team are expected to showcase Grok 4’s new capabilities and strategic direction.
xAI chooses to skip intermediate versions and announces Grok 4 as a revolutionary model capable of changing market dynamics.
The strategic decision by xAI to move directly to Grok 4, without releasing an intermediate version like Grok 3.5, highlights the company’s intention to introduce a qualitative leap that clearly marks a break with the past. According to official statements, Grok 4 is the most advanced model ever produced by Musk’s team, aiming to deliver more accurate responses, greater neutrality against bias, and superior adaptability compared to what has been seen before. This choice shows that xAI wants to project an image of radical innovation rather than a simple upgrade, positioning Grok 4 as a true turning point in the AI sector.
The new generation of Grok is being launched in two versions designed to meet both everyday and specialist needs, offering solutions for the general public and coding professionals alike.
Grok 4 will not be limited to a single solution, but will instead offer two distinct variants to satisfy different market segments. The Generalist version will be dedicated to all those who want a versatile digital assistant, able to support daily activities, information search, personal productivity, and entertainment. At the same time, the Code version is aimed at developers and IT professionals, with advanced features for writing, analyzing, and debugging code. This dual approach makes Grok 4 a multipurpose tool, suitable both for those seeking support in everyday activities and for those who require genuine technical assistance in their software development projects, thus covering a wide spectrum of needs and expectations.
Multimodal capabilities and extended context enable Grok 4 to handle complex requests and maintain coherence even in long conversations or specialist activities.
One of the most innovative aspects of Grok 4 is the introduction of multimodal features, allowing the model to work not only with text, but also with images and potentially with other types of data such as audio. This ability to process different inputs greatly broadens the chatbot’s field of application, enabling richer and more structured interactions. Another standout feature is the handling of extended context: Grok 4 is designed to support highly complex and lengthy conversations, maintaining coherence and precision even over long interaction sessions. These innovations are intended to meet the needs of both consumer users and professionals, offering a tool that not only understands but adapts and follows the user throughout the workflow or dialogue.
Grok 4 will be progressively integrated into xAI and Tesla products, with the ambition of becoming a digital companion present in everyday life.
The integration of Grok 4 into the Musk ecosystem’s products is a key strategic element for xAI. The model will not be confined to desktop or mobile interfaces, but will also be brought into Tesla vehicles as an intelligent voice assistant, already being tested in some versions. This widespread presence will allow users to interact with Grok 4 in different contexts, from assisted driving to personal and professional activities, leveraging the ability to customize voice, operational modes, and specific functions. xAI thus aims to make Grok 4 an always-available digital companion, able to adapt to individual needs and become an integral part of daily routines, offering advanced support for a wide variety of tasks and situations.
The new AI from Musk positions itself as a direct and competitive response to the solutions from OpenAI, Google, and Anthropic, focusing on technology, ethics, and transparency.
With the launch of Grok 4, xAI decisively enters the world of generative AIs, with the ambition of competing with and surpassing solutions offered by established leaders such as OpenAI, Google, and Anthropic. The platform leverages the computing power of Colossus, xAI’s supercomputer, and adopts an approach oriented towards neutrality and transparency, addressing increasing demands for ethics and reliability in artificial intelligence. Musk’s challenge is not only about technical quality and performance, but also about the ability to offer a genuinely innovative, safe, and customizable user experience. Competition with other players will be a central factor in how the international community and future users and companies assess the value of this technology.
The anticipation of the international tech community for the launch of Grok 4 confirms the central role of this event in the debate on the evolution of artificial intelligence.
The launch of Grok 4 has already generated strong interest and expectation among experts, professionals, and technology enthusiasts worldwide. Expectations are high not only for the promised technical innovations, but also for the potential real-world applications in consumer, business, and automotive sectors. The streaming debut is therefore a crucial test for both xAI and Grok 4, which will have to demonstrate the concrete value of their solutions and the ability to really affect the balance of international artificial intelligence. The interest and participation of the tech community underline the relevance of this new proposal, ready to reshape the landscape of next-generation AIs.
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