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Goodwill in the balance sheet: 10 facts



1. # Goodwill is Recorded as an (Intangible) Asset on the Balance Sheet


2. # It Represents the Excess of the Purchase Price over the Net Assets Acquired


3. # Goodwill is Categorized as a Non-current Asset


4. # It Reflects the Company’s Acquisition Activities and Brand Value


5. # Goodwill Contributes to the Company’s Customer Relationships and Brand Recognition


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6. # Companies, when necessary, apply the Impairment and/or Write-off of Goodwill


7. # It Represents a Valuable Asset Associated with Business Acquisitions


8. # Goodwill Represents Company’s Market Positioning and Competitive Advantage


9. # Goodwill Reflects the Company’s Reputation and the Potential of the acquired Business


10. # It Impacts the Company’s Impairment Charges and Acquisition-related Costs

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