Meta AI: paid vs free plan feature differences

Meta AI offers different access levels for individual users and enterprises, and the differences between free and paid tiers extend far beyond token quotas. The structure of features, performance, compliance options, and governance controls determine how the tool is adopted across consumer and business settings.

The free plan provides a baseline of features.

The free tier of Meta AI is centred around the Llama 4 Turbo model, with a context window of 64 000 tokens. Users have access to 30 days of memory, limited image uploads of up to three images per prompt, and 60 daily voice interactions. Sponsored results are included, and uploads are capped at 20 MB or 1 000 000 cells for spreadsheets.

Although this plan is suitable for casual use and small-scale tasks, its limitations become clear for anyone requiring more intensive workflows, especially in business settings where governance, security, or speed are important.

The paid AI+ plan enhances capacity and performance.

Meta AI+ is available at 10 USD per month and introduces upgrades across multiple categories. The context window remains 64 000 tokens on Turbo but extends to 128 000 tokens when users opt into Llama 4 Deep Think for up to 15 calls per day. Voice conversations increase to 200 per day, image inputs expand to 8 images per prompt, and memory retention extends to 90 days.

Performance benefits are significant, with priority queues for real-time voice that reduce time-to-first-token latency to under one second during peak load. Sponsored results are removed, and daily quotas are more than tripled in comparison to the free plan.

Category	Free plan	AI+ plan
Default model	Llama 4 Turbo	Turbo + Deep Think opt-in
Context window	64 000 tokens	64 000 / 128 000
Memory	30 days	90 days
Images per prompt	3	8
Voice interactions	60/day	200/day
Ads in answers	Present	Removed

Enterprise plans expand governance and compliance.

For organisations, Meta AI provides enterprise seats with customisable options. Context windows extend to 128 000 or 256 000 tokens, memory retention becomes fully configurable, and admins gain control over region locking, encryption keys, and audit logging.

Enterprise clients also have access to dedicated performance queues, with latency reduced to 2.4 seconds for 100 000 rows of spreadsheet processing, and quotas increased to thousands of daily uploads.

Feature	Enterprise tier
Models	Llama 4 Turbo, Deep Think, Heavy
Context window	128 000–256 000 tokens
Memory	Up to 365 days, configurable
Admin & audit	SIEM integration, streaming logs
SLA	99.9 % uptime guarantee
Seat pricing	34 USD (100–499 seats) / 30 USD (≥ 500)

Enterprise also includes HIPAA-compliant clinical workspace options, real-time spend alerts, and the ability to push usage logs into systems such as Azure or Google Cloud for monitoring.

Token pricing reveals cost trade-offs.

Meta AI provides 100 000 free tokens per month to all free and AI+ users, with additional usage billed per 1 000 tokens. The cost for Llama 4 Turbo is 0.25 USD for input tokens and 0.75 USD for output tokens. Enterprise discounts bring this down to 0.20 / 0.60 with large monthly volumes.

Specialised models such as Deep Think add a 15 % surcharge, while the preview Llama 4 Heavy model costs about 25 % more in enterprise deployments.

Governance and compliance controls differentiate paid tiers.

The no-train flag is off by default in the free plan but switched on in AI+ and enforced for enterprise clients. Paid users can choose between US and EU data regions, while enterprise adds APAC and custom failover controls. Audit logs expand from simple CSV exports in AI+ to streaming JSON logs with detailed usage, latency, and user IDs in enterprise.

These governance features are critical for financial services, healthcare, and government organisations with strict compliance requirements.

Limitations and roadmap considerations shape adoption.

Despite its strengths, there are clear limitations across the tiers. Free and AI+ users face restrictions on Deep Think daily calls, lack of speaker diarisation in voice interactions, and the absence of advanced image upscaling.

Meta has signalled that vector store retrieval for AI+ users is expected to arrive later in the year, alongside the general availability of Llama 4 Heavy with extended quotas. Enterprise clients already have preview access to some of these features.

Limitation	Free	AI+	Enterprise
Deep Think calls	n/a	15/day	Unlimited
Speaker diarisation	No	No	Planned
Image upscaling	No	Yes	Yes
Vector store RAG	No	Beta Q4	Preview

These ongoing changes indicate that Meta AI is consolidating its positioning, with the free plan offering a testing ground, AI+ catering to professionals, and enterprise solutions addressing full-scale organisational requirements.

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