The new multicolor Gemini logo arrives on Android and iPhone: what changes for Google Assistant and the mobile ecosystem

The arrival of the new multicolor Gemini logo on Android and iPhone marks a turning point that goes beyond simple design

In recent hours, Android and iOS users have begun to notice an important visual change: Gemini adopts a completely redesigned icon, abandoning the monochromatic blue tone inherited from the Bard era to embrace the four-color palette that distinguishes Google’s flagship apps. This choice is not just aesthetic, but has a direct impact on product positioning, making Gemini more recognizable alongside Gmail, Photos, Drive, and all the other apps in the group. The new symbol, a star with rounded edges and a fuller presence on both light and dark backgrounds, was designed to ensure readability on any screen and to fit into the visual flow of Google’s products.

The Gemini widget on Android changes appearance and functionality: Video and Screen Sharing front and center

Along with the new logo, the Gemini app update (version 1.0.776555963 on Android) introduces two highly visible shortcuts directly in the widget: the Video feature and Screen Sharing. This choice reflects the direction Google is giving its assistant: not just a text chat tool anymore, but a solution capable of handling real-time multimodal interactions such as video calls, live explanations, and visual support while sharing content. The widget itself has been cleaned up, removing one shortcut and adopting a simpler search bar without Dynamic Color effects, favoring greater clarity and speed of use. In this way, Gemini aims to become even more present in Android users’ daily routines, focusing on immediacy and visibility of its most advanced features.

Gemini on iPhone gets a new feature: conversation search arrives first on iOS, before Android

Google, which has historically always introduced new features first on its own platforms, this time has reversed the script: version 1.2025.2562103 for iPhone brings the conversation search feature as a preview, allowing users to quickly locate previous answers or exchanges with Gemini. This detail reveals Mountain View’s new strategy: to win over the iOS user base by offering features in advance, especially after ChatGPT’s success on the App Store and the progressive integration of AI into Apple services. The choice to prioritize the iPhone audience is also a sign of Google’s desire not to leave the field open to other assistants on such a strategic platform for the diffusion of artificial intelligence.

The Gemini website lags behind, confirming the centrality of mobile apps in the evolution of the assistant

Although the new logo has already appeared on the mobile apps, the web version of Gemini (gemini.google.com) still retains the old icon, proving how Google now sees the smartphone apps as the true “home” of the assistant. This is anything but accidental: today, most users access AI services from mobile devices, and in the context of increasingly fierce competition between Google, OpenAI, Apple, and Meta, controlling the icon on smartphone home screens becomes a priority. It is likely that the desktop version will also receive the graphic update in the coming weeks, but the timing indicates where Google is focusing its resources and innovation.

The new Gemini logo and Google palette: visual coherence and positioning strategy for the ecosystem

Over the past few years, Google has built unique brand recognition for its apps thanks to the four iconic colors. Including Gemini in this family not only simplifies navigation for users but also reinforces the perception that the assistant is now an integral part of the Google ecosystem and no longer just an experiment. Chromatic uniformity allows for a visual thread between services such as Gmail, Calendar, Drive, and now also Gemini, reducing the cognitive load when identifying apps and improving brand recall. Furthermore, the adoption of thicker, more rounded lines responds to the need to make the icon readable even on denser screens, ensuring usability even in folders or the iOS App Library.

Google’s choices between competition and future expectations: Gemini increasingly a key player among mobile AIs

With Apple preparing to introduce new AI features in iOS 19 and Microsoft pushing Copilot integration in Windows, Google’s move comes at a crucial moment: Gemini aims to strengthen its visual and functional presence on both Android and iPhone, effectively anticipating competition and user attention toward the most advanced and integrated solutions. In this context, even small design choices become tools for differentiation and consolidation of Google’s position as a leader in innovation in the field of intelligent assistants.

Upcoming developments: from rebranding of “Gems” to a renewed desktop experience

Recent rumors speak of the imminent arrival of “Gems,” Gemini’s customizable personalities, directly within Workspace apps such as Gmail, Drive, and Docs. If confirmed, this evolution will allow Gemini to take on an even stronger identity, adapting to different usage contexts within the Google ecosystem. Meanwhile, updates are also expected for the logo on the web version and the arrival of richer widgets on iOS, now that Apple has made its widgets interactive with iOS 18.

Summary and outlook: the new Gemini logo is only the first step towards an AI presence that is ever more integrated and recognizable

The logo update represents much more than a graphic choice: it marks Google’s intention to invest in Gemini as a key element of its AI strategy for the mobile world and for the entire ecosystem of digital services. In the coming months, the challenge will also be played out in terms of recognizability and ease of use, in a context where competition between assistants and platforms will be more intense than ever.

Summary table of the main changes and their impact

Aspect	New feature introduced	Main impact and motivation
Gemini logo	New four-color icon, rounded star shape	Reinforces visual coherence with other Google services, improves readability and recognizability
Android widget	Video and Screen Sharing shortcuts in the spotlight	Highlights Gemini’s multimodal functions and increases speed of use
iOS functions	Conversation search arrives first on iPhone, before Android	Signals the centrality of the iOS user base and the desire to win over new users
Web version	Still old icon, update coming	Indicates the priority given to the mobile experience over desktop
Personalized Gems	Coming to Workspace (Gmail, Docs, Drive)	Will allow Gemini to offer personalized experiences across all Google platforms

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Psychological impact and public perception: how an icon changes trust in a virtual assistant

The transition from a monochrome logo to a multicolored star is not just a matter of branding: various user experience studies confirm that coherent and easily recognizable icons reinforce the sense of trust and familiarity toward a digital service. Users tend to identify as reliable and established the products that visually belong to the same “family,” and the arrival of the new logo brings Gemini closer to this status, helping Google position itself as a preferred option in a market where brand reputation counts as much as the quality of the features offered.

Rollout differences across ecosystems: why Google is accelerating on mobile and slowing down on the web

The priority focus on mobile apps over the web version is explained by traffic and usage data, which—especially in generative AI services—show a clear preference for smartphone access. Google therefore invests resources where it can achieve an immediate impact on the user experience and on growing its numbers, leaving the web as a secondary platform, at least in the early stages of releasing new graphics and features. This trend is likely to intensify, especially as the next wave of “AI-first” devices approaches and direct integration between operating systems and assistants deepens.

Google’s strategy to stand out in the battle of assistants: more personalization, more visible features

The emergence of customizable “Gems,” the enrichment of widgets, and the introduction of multimodal shortcuts are all signals of a clear strategy: Google aims to offer not only a powerful assistant, but also one that is deeply adaptable to each user’s specific needs. Personalization, combined with greater visibility of key features directly from the widget or icon, serves to make Gemini not only a “universal” tool, but also a personal one, differentiating it from competitors that focus on a single standardized experience.

A look at the near future: what to expect from the next evolutions of Gemini within the Google ecosystem

Among the most concrete expectations, in addition to graphical uniformity across all platforms, stands out the possible even deeper integration with Android and Chrome OS, with the Gemini logo potentially becoming a constant presence in system bars or universal search features. Furthermore, if Google decides to open new APIs or developer tools based on “Gems” and multimodal interactions, Gemini could rapidly evolve from a simple assistant to the central hub of the AI experience for millions of users, both in consumer and professional contexts.

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