Accounting for Customer Advances and Deferred Revenue Recognition
- Graziano Stefanelli
- May 9
- 2 min read

✦ Customer advances represent payments received before goods or services are delivered, requiring recognition as a liability until performance obligations are satisfied.
✦ Under ASC 606, revenue is deferred until control of goods or services transfers to the customer, based on contract-specific performance criteria.
✦ Proper classification of deferred revenue impacts revenue timing, working capital, and financial statement presentation.
✦ Entities must distinguish between refundable deposits, nonrefundable fees, and true advances to determine when and how to recognize revenue.
1. What Are Customer Advances?
✦ Advance payments occur when a customer pays:
• Before goods are shipped
• Before services are performed
• For retainers, subscriptions, or deposits
✦ Not revenue yet—recognized as a contract liability until earned under ASC 606-10-45-2.
2. Initial Recognition of Advance
✦ Upon receipt of payment before delivery:
Entry: Dr. Cash – $X Cr. Deferred Revenue (Contract Liability) – $X
✦ This liability reflects the obligation to transfer goods or services in the future.
3. Revenue Recognition Timing
✦ Revenue is recognized when the company: • Transfers control of goods/services to the customer • Satisfies a performance obligation under the contract
✦ Timing may depend on: • Shipping terms (FOB shipping point vs. destination) • Service milestones • Time-based access (e.g., subscriptions)
Entry when revenue is earned: Dr. Deferred Revenue – $X Cr. Revenue – $X
4. Nonrefundable Fees and Deposits
✦ Evaluate whether upfront fees are: • Payment for a distinct good/service • Part of a combined performance obligation • Advance for future access or services
✦ If nonrefundable fees do not convey a separate good/service, revenue is deferred and recognized over time.
5. Example — Software License with Prepayment
✦ Customer prepays $120,000 for a 12-month SaaS subscription✦ Service begins on Jan 1
Jan 1 Entry: Dr. Cash – $120,000 Cr. Deferred Revenue – $120,000
Monthly Recognition: Dr. Deferred Revenue – $10,000 Cr. Revenue – $10,000
6. Refundable Customer Deposits
✦ Recognize as a liability, not deferred revenue: • No performance obligation exists • Repayable if customer cancels or conditions aren't met
Entry: Dr. Cash – $X Cr. Customer Deposits – $X
✦ Reclassify to revenue only if deposit becomes nonrefundable and performance obligation is satisfied.
7. Balance Sheet Presentation
✦ Deferred revenue is presented as: • Current liability if expected to be earned within 12 months • Noncurrent liability for portions earned beyond 12 months
✦ Contract balances may be disclosed as: • Contract assets (if performance precedes payment) • Contract liabilities (if payment precedes performance)
8. Disclosure Requirements
✦ Aggregate amount of transaction price allocated to performance obligations not yet satisfied
✦ Expected timing of recognition (e.g., within 1 year, 1–2 years, etc.)
✦ Explanation of significant payment terms
✦ Opening and closing balances of contract liabilities
✦ Significant judgments used in determining performance obligations
9. Common Errors
✦ Recognizing advance payments as revenue prematurely
✦ Not deferring revenue for nonrefundable upfront fees
✦ Failing to track deferred revenue reversals over time
✦ Misclassifying refundable deposits as revenue
✦ Omitting required contract liability disclosures in footnotes